Sweets and Treats is a three-part Uber Eats TV spot campaign created as a senior thesis project produced by my close friend Bella Whilding. During my junior year at the Savannah College of Art and Design, Bella approached me to serve as the director of photography, marking my first time taking on the DP role for a larger-scale project. I worked closely with the director and producer to understand the tone of the campaign, while also researching Uber Eats’ visual identity to help shape a look that felt clean, energetic, and brand-focused. Shot on the RED Komodo, the project pushed me to think more intentionally about lighting, framing, movement, and how each shot could quickly communicate story, product, and mood. Working in the ad spot format taught me a lot about visual pacing of ad spots, especially the importance of capturing only the strongest and most necessary moments without letting shots linger longer than they need to. It was a valuable opportunity to grow as a cinematographer while helping create a cohesive visual style across three connected branded spots.